Overview
YahSat was launching its new satellite — Thuraya 4-NGS — built to make a measurable difference on Earth across five sectors: tech, food and water, security, global shipping and natural disasters.
For each sector we built a short film. The Earth itself opens into an all-seeing eye, and that eye becomes the lens we use to show how the satellite quietly improves life below.
We anchored the campaign with an interactive launch site that counted down to the moment of liftoff and let viewers feel part of it.
“An eye in orbit, watching the world get better.”
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