Case 05 / 06 · Website

Food as medium. Table as stage.

A complete website for food artist and chef Yasmine Moufti — art directed, illustrated, animated and built end to end.

ClientYasmine Moufti
DisciplineWebsite · Design & Build

Overview

Yasmine Moufti is a food artist and chef whose work lives in edible installations, immersive dinners and culinary performances — projects that exist for one evening and afterwards only as documentation. She needed a site that could hold that archive and still feel like the work itself: warm, hand-made, unhurried.

The brief was the whole thing. Not a design handed over to someone else to build, but art direction, typography, illustration, motion, navigation, responsive behaviour and the finished, live site.

Using AI

I used AI as the production engine, not as the designer. Every decision about type, palette, pacing and layout was made the way I would make it on any brand project. What changed was the distance between deciding something and seeing it running in a browser.

That shift changed what was worth attempting. An animated banner loop, hand-drawn line illustrations, transitions that hold the editorial rhythm from page to page — the kind of detail that normally gets cut first on a small budget survived here, because trying it cost hours instead of weeks.

“Have a table in mind? Let’s set it.”

Design

The palette is warm cream and ink — closer to a cookbook than a portfolio. Type is set in a high-contrast serif with a generous measure, so the writing about each project reads as an essay rather than a caption. The illustration is deliberately hand-drawn: a table laid with candles, a utensil, a few loose lines, carrying the same made-by-hand quality as the food.

The structure stays plain on purpose. A projects index, a page per project, an about page, and a single line of invitation at the end. Every layout was designed twice — once for the desktop it will be shown on, and once for the phone most people will actually find it on.

Outcome

A complete site, live at yasminemoufti.com — designed, illustrated, animated and built solo.

Next project MOWAM Delivery Planner →
/ Contact

Have something

worth making?

hi@ajajeh.com ↗

Based

Working worldwide — based in Toronto, Eastern Time.

References

Available on request — just email.

© 2026 Abdullah Al Jajeh Case 05 / Yasmine Moufti