Overview
Gamers everywhere face the same small disaster: snacking while playing. Drop your hands from the controller and you die. So most just don’t eat — they push through the hunger.
Heinz, a brand built on irrational acts of love, found the perfect arena to solve that frustration at the Esports World Cup 2024.
We introduced HumHum — a clumsy little robotic arm that holds a snack, dunks it in Heinz, and feeds it to the player so their hands never have to leave the controller.
“Hands on the controller. Sauce on the snack.”
Outcome
Shortlist · ANDY Awards.
As seen on
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