Better Together.

AlMarai is a well-known regional food company with many sub-brands. They were facing a challenge that people weren’t buying all the ranges of their products.

So we created a teaser-revealer campaign where we featured a bun and a grilled chicken separately and asked the viewers “what is missing?” The visuals focused on where Saudis usually do their picnics and where they would normally go to barbeque.

Then we revealed by completing the visuals with the headline “Better Together” — prompting viewers to purchase the range of products of AlMarai.